OUR MISSION

OUR STORY

Welcome to Jelly Cubes!

My fascination with shoes began during a visit to the shoe museum in Northamptonshire, a town renowned for its rich heritage in crafting exceptional handmade footwear. I was instantly drawn to the extensive collection of vintage shoes, each a masterpiece rarely seen in contemporary brands. Before that, I had been searching for quality vintage-inspired shoes for quite some time. That unforgettable experience motivated me to begin my own journey in the shoe industry.

With a background in business and interior design, I am constantly seeking opportunities to learn and grow. This led me to enrol in a full-time honours degree in 'Design and Innovation' at The Open University, where I achieved First-Class Honours. This experience helped shape my plans moving forward.

After two years of intensive research, design, heel development, and collaboration with reliable manufacturing partners, we are excited to introduce our first shoe collection. 

Get ready to experience footwear that blends tradition and innovation—helping you shine wherever you go!

Thank you for being here with us. As a startup, we appreciate your trust and support.

Jie